What's in a name? The Story behind Marigold.

The first time I saw somebody spell the name of my company "Marygold", I knew I had a problem. That was never the intent of the brand name. Sheer coincidence, I swear. If you are a gardener, you would understand.

Here was the idea for the company:

• Bring a lot of attention to women in business, a diverse and sometimes wildly individualistic group.
• Highlight their numbers, but accentuate their personal uniqueness and flair.
• Offer organization and structure to the group with out stealing the glory of the spotlight
• Deflect criticism of women in business in general, and of women business owners more specifically.
• Be a strong champion for others with well grounded financial structure for company growth.

Well, a gardener, familiar with Marigolds will see the analogy:

• Marigold plants make excellent border flowers, drawing the eye to the entire garden without being the showpiece. The flowers within the garden, delphinium, salvia, snapdragons, impatience, hollyhocks, geraniums, etc... are the showy, flamboyant, gorgeous centerpieces, they just need a structure to pull the viewer's focus together in an orderly fashion.
• Marigolds are considered excellent companion plants because they ward off insects from the other flowers in the garden.
• Marigolds are hardy suckers. It isn't easy to kill a Marigold! They are tenacious little workers requiring little to no attention.

We are almost 5 years into the Marigold Experiment, how well have we done to achieve what we set out to do? Love to hear your comments!

Your friend,
Mary Rogers