Here is what I love about the book, Made To Stick: You will learn how to craft messages than MEAN SOMETHING. Corporate babble is easily forgotten. Touch my heart, make me laugh, give me goosebumps, force me to remember your idea and make me want to share it.
I just dread seeing, hearing, reading ads that include "Our goal is to exceed your expectations". S-N-O-R-E . Meaningless words. If I paid an ad agency to develop a brand message for me and that was what they came up with... well, you can imagine.
This book starts with the example of Subway's Jared, the guy who lost over 100 pounds eating their food everyday. How many years ago did they roll that out? You still remember Jared, you remember that he ate only Subway and he lost a ton of weight. Simple idea, big message, easy to remember and tell to a friend. Sticky!!!!!!! The message sticks.
Who cares if your company has convenient parking, award-winning service, 65 years of experience, serves the entire Midwest? Put that information in a message that SPEAKS to me, now you've got something.
I love this book, love the idea, and can't wait to have you read it. You can get a discount at Horizon Books, just mention the Marigold or Mary in the Morning Book Club, or order it through amazon.com using the icon link provided.
Mary
From the Marigold website, GoMarigold.com:
Marigold and sponsor Bill Marsh Automotive Group are proud to present the Marigold Book Club. Together we'll read and discuss some of the hottest books to develop your career and your business! First up? Made to Stick by Dan Heath and Chip Heath. Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions.
Join us on 106.7 YOU-FM April 9th from 7am-7:45am on Mary in the Morning for our Book Club launch! Do you have to read the book to be a member of the Club? No; but we hope you will. Membership is free, but you must be registered!
Sign Up for the Marigold Book Club Here!
Read about Made To Stick in TIME Magazine
1 comment:
Hi Mary. I too loved this book. I first read it some time ago, but picked it up again in anticipation of your upcoming book club. A great read and an excellent reminder of what really creates a buzz about your products and services. I highly recommend it!
Cheryl Lohner
Create a Buzz Marketing
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